Kat Von D: One of the boldest global beauty brands is launched in Greece with a subversive event.

Playfully using black and red shades, we created the most mysterious, imposing and bold atmosphere.

We also set the elements that gave the pulse to the spectacular event: rock music with classical instruments, an original photo opportunity corner featuring Kat Von D's personal style, creative sketches of our guests made by a cartoonist.

Rock music with classical instruments, an original photo opportunity corner featuring Kat Von D's personal style, creative sketches of our guests made by a cartoonist were all additional elements that gave the pulse to a spectacular event.

Kat Von D's portrait came to life in front of our eyes, taking shape and shining, emphasizing that: "Kat Von D is not just makeup. It's an attitude."