Following Reebok’s philosophy, Be More Human, based on which the method of tough fitness makes us better, we created a series of fitness challenges. Thus, we challenged the audience to test their limits and stamina, daring something different in their daily lives. In total, we organized in 7 different locations in Patras, Athens and Heraklion, 7 separate training sessions: Crossfit, Dance, Bootcamp, Yoga, LesMills, Running, offering to the participants a unique sports experience.