As part of the new WHAT’S UP campaign, OLA EINAI TORA, the brand created a 2-hour live concert designed by its audience! At the 7th WHAT’S UP Nights by Ian Stratis & The Mad Street, we had the opportunity to place impressive branding in dedicated parts of Technopolis! At the same time, more than 4,500 people from the WHAT’S UP community had the opportunity to have fun with original activations. Everyone could print a t-shirt with their Snapcode and “Snapchat” with those around him, but also faceswap with Ian.