For the launch of the new Harden Vol.1, Adidas' first basketball shoe with the signature of the NBA superstar James Harden, we organized an original launch event offering the ultimate "Play Harden" experience.

We constructed 2 specially designed VR experience rooms for the Adidas stores at The Mall Athens Maroussi and Cosmos Sport Peristeri, where fans could experience a unique virtual reality experience.

For more than a week, visitors had the opportunity to see James Harden "come alive" in front of their eyes and try out the new Adidas basketball shoes.