AEGEAN stands by the side of every traveler. The main motto for the  Classic Marathon was that during the run each participant needs his relatives or friends next to him.

Based on this reasoning, AEGEAN decided that via specific technology, participants should have next to them, their closest people at the 42km route, the people who will inspire each one of them and give them the courage to continue and finish the race.

The execution needed to be done through video which was shown on 3 selected points of the route (25th km - 35th km - 40th km) where we installed time monitoring carpets and high definition daylight led screens.

It was an activation that united the runners with their beloved ones and gave them the strength they needed to succeed!