Aegean - Sunshine Discount

Aegean - Sunshine Discount

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Aegean - Sunshine Discount

Taking advantage of the weather, with 251 days of sunshine, Greece is the first country to guarantee cloud-free skies, with Aegean Airlines willing to offer a “sunshine” discount to prove so.

In downtown Berlin, Europe’s rainiest city, a huge billboard was placed, broadcasting Greece’s weather at the time. Using cutting edge technology, special constructions and machine learning software, Greek sky was being monitored for three days, up until the first cloud appeared and lucky passers-by and site visitors earned to the spot a discount to travel to the sunniest destination.

CLIENT
AXA
YEAR
2019
AWARDS
SILVER ERMIS AWARD
Aegean - Sunshine Discount
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