Behind every sip of Amstel beer, there is a whole world. There are the people that work the barley. The people that do the hard work.

Wanting to show them our gratitude, we decided to do something difficult as well: to organize a road trip and visit the barley producers exactly where all the magic happens, where the hard work is done.

Starting from Athens, we passed through Thessaloniki, Halkidiki to reach Xanthi, traveling a total of 1600 kilometers. And wherever we went, we set up a celebration.