AUSSIE was introduced to the Greek public through a series of hair care products with an Australian air.

On the occasion of the annual summer music festival MAD VMA, AUSSIE becomes a major sponsor and is reintroduced to the Greek public. Its aim is to inform its audience about its philosophy, to express the authenticity, carelessness and unconventionality of the brand.

Thus, for the promotion of the Aussie products we created an interactive booth with various activations. The guests’ participation exceeded all expectations with more than 9,000 entries.