IKEA - Catalogue 2020

IKEA - Catalogue 2020

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IKEA - Catalogue 2020

Gazarte Complex was transformed into an IKEA bedroom, for a media event full of surprises.

The event kicked off as planned, and guests began to arrive at the venue. Suddenly two of the guests started arguing with each other. The crowd witnessed a fight that flared up between a known celebrity couple, namely Eugenia Samara and Giannis Poimenidis. Soon enough it became apparent that all of it was staged as a play where everyone could relate to Eugenia and Giannis a couple coping with real situations in an IKEA home.

CLIENT
IKEA
YEAR
2019
AWARDS
SILVER ERMIS AWARD
IKEA - IKEA Catalogue 2020
Launch & Press Events
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